REBRANDING:
RESERVE ENTERTAINMENT
It began with a need.
Reserve Entertainment needed a new facelift. Formerly known as “Chazown Pictures,” the client wanted to rebrand the company to a completely different name and concept than its previous title.
Although initially hired as an Associate Producer, with her assortment of skills, Sara was responsible for rebranding the company along with her day-to-day duties.
Within three months, Reserve Entertainment saw a fresh new look, a clean and modern website navigation and more social engagements.
The client wanted a logo that resembled a metallic industrial structure with a clean and bold look. After a few brainstorming sessions using Legos, Sara put together some concepts of logos to present to the client.
LOGO
CAPTION: A concept board by Sara Pang for the logo design process for Reserve Entertainment’s rebranding, formerly known as Chazown Pictures.
Using Adobe Photoshop and Illustrator, the finalized logo embodied a timeless shape to reflect the company’s vision and mission at the time.
Simultaneously, Sara got to work on redesigning and rebuilding the company’s website using software like GoDaddy and Wix.com.
website
CAPTION: The client wanted a section that explained the birth and coming together of the production company that also featured his rock and steady right hand, his wife.
Pulling together the executive’s bio, mission/vision statement and business goals, Sara wrote the content displayed on each landing page of the website.
CONTENT & UX/UI
CAPTION: Clean, simple yet bold were the three main components that drove Sara’s design of the website.
Every mouse hover, every button, and every subsequent flow of the page was meticulously calculated and aligned for the best user experience. Sara also designed the mobile experience to ensure both desktop and mobile users were fully engaged with the content present.
Using spatial theory and the seven elements of design, Sara revamped RE’s look on displaying past and present projects completed by the company.
For example, when hovering the mouse over a project key art, the title and logline of the movie would pop up giving the user more information on the film/TV show.
With the rise of the usage of social media, RE had to join the social media game. Previously, RE only had a website and Facebook page but stepping in, Sara then set up and ran RE’s Instagram, LinkedIn, and IMDB pages to boost online visibility. She began planning content, posting, and building RE’s engagement on socials like this Instagram post.
SOCIAL MEDIA
The new facelift gave Reserve Entertainment a new direction and goal to work toward. It brought more new stories and the ball rolling for social media engagement and website traffic.