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During her first month at Warner Bros., Sara pitched an idea to celebrate Keanu Reeves’ birthday by highlighting five fan favorites of his film work.

The campaign consisted of a full-length article, copy, and images for both socials (Facebook and Twitter) and the body of the article, and curating a carousel row on the home page of wb.com.

While writing the article, she worked with several marketing departments including Film and TV Marketing to have a separate copy approved for socials.

Sara hand-picked and selected images that garnered the most views and interactions on Facebook and Twitter. Once approved, the article was launched on Reeves’ birthday along with the social posts.

Site traffic increased by 100%. At the time, wb.com had an average of 1.25 - 2.5M views.