CONTENT MANAGEMENT & WRITING: WARNER BROS
At Warner Bros., Sara strategized, managed, and executed marketing initiatives for warnerbros.com (wb.com) using SEO and marketing strategies whilst integrating social media platforms.
In less than a month after she joined Warner Bros., and the first article she wrote and published for them, she was able to boost the site traffic by 100%. At the time, the site had an average of 1.25 - 2.5M views.
Content planning and management were key to the game. Together with her lean team, they would devise a yearly plan of campaigns to feature on the website.
She would coordinate with other B2B units with promotional ideas for feature films, TV shows or games and work to curate dedicated rows, Brand/Collections pages or articles displayed on the website.
As a wordsmith and copywriter, each word was meticulously crafted, down to the buttons and row names. Below are some screenshot samples of Sara’s work displayed on wb.com.
CAPTION: Sara and her team would plan curated rows to be featured on wb.com including feature films that were related to specific celebrations or themes for the month.
Using the Jira ticketing system, she would track and manage all requests to ensure each project had the right assets and resources before the campaigns went live. This would often include creating or Photoshopping assets to be vetted and approved by the appropriate teams.
Sara would collaborate with other international markets, external clients and in-house writers for features and assets on wb.com as part of her day-to-day duties.
wb.com looks
A collaboration with Microsoft during the pandemic that provided users with a variety of virtual background images for Zoom calls, in lieu of Wonder Woman 1984.
A featured Collection page where Sara and her team designed a banner to promote 10-film packages in every decade beginning from the 1950's.
Liaising with various teams like DC to promote upcoming events using banners, buttons that link to the event and hand-picked titles for the rows.
Above: A curated row that highlighted movie/tv titles featuring robin, cat woman and Joker, in line for the upcoming Joker movie. Below: A curated row featuring movie/tv titles that celebrated pride month.
A dedicated brands page like "DC" and "Game of Thrones" to be features on warnerbros.com.
A sample of curated banners featured at the bottom of the web page linking out to an external site.
Collection pages would vary from time to time depending on the campaign and time frame of the year.
Collection pages specifically highlighting top picks from fans or best-selling titles.
Collection pages specifically highlighting top picks from fans or best-selling titles.
A sample of the news articles landing page featuring articles Sara wrote during her time at Warner Bros.
Banner creations, button, text, and curated rows on wb.com.
Features articles on the landing page written by Sara Pang.
Movies landing page for wb.com that promoted the new release of "Wonder Woman 1984" and titles that were coming to theaters.
Features articles on the landing page written by Sara Pang.